Realty Executives is one of the most closely followed real estate franchises in the world.  In 1965, the company first drew attention as the originator of the 100 percent commission concept.  Today, phenomenal franchise growth and a unique franchise development strategy are creating even more interest in Realty Executives.

Since its dramatic beginning in Phoenix, Arizona, more than 35 years ago, the company has become one of the fastest growing franchises in any industry.  Realty Executives only began its aggressive franchise expansion in 1987.  In 1988, there were 31 franchises and just 624 agents.  Today there are thousands of Realty Executives sales associates in countries around the world.  For the home buying and home selling public, the news is even better.  Because Realty Executives attracts professional and experienced real estate marketers to the company, the ultimate winner is the consumer who chooses the services of a Realty Executives agent.

But, how did it all begin?  Dale Rector is the visionary who founded Realty Executives.

In 1965, Dale Rector became the first man in the nation to pen a 100 percent commission office, Realty Executives.  The concept, revolutionary at the time and now widely copied, was quite simple:  Sales associates receive 100 percent of their commissions.  Associates would share equally in office expenses.  Offices would be coordinated by a full-time broker, whose salary was paid by the associates.  The concept caught on.  By 1972, the pilot operation in Phoenix, Arizona was producing the highest volume of all competitive independent real estate firms.  By the 80s, with greater expansion, volume totaled more than the competitive national franchise firms in the area.

Each year, sales volume and the nubmer of associates have grown - proof of the concept's wide acceptance and success.  But Realty Executives rapid growth is no surprise.  Give professional sales associates an environment where they can concentrate on what they love to do - sell, an they will get results.  Realty Executives has revolutionized the real estate industry by focusing on the needs of the real estate agent.


This communication is not intended to offer a Realty Executives franchise, nor solicit a change in your affiliation.  It is merely an offer of information about Realty Executives International.